2009
MAS 2009 Proceeding
How to support firm environmental innovation: the case of the vocless mechanical pulping project
Authors: Stefano SAETTA, Lorenzo TIACCI
Abstract
One of the most discussed issue is the environmental sustainability. The increase depletion of natural sources, the high level of pollution, also in emergent countries, will push the economic world towards more environmental friendly decisions and actions. Eventually, the environment dimension will play an important role in the decision making in future. But the environment, as the sustainability in general, must face, today, other dimensions such as economic and short term competitiveness. Not always it is possible to show the advantage, especially in the long term of an environment oriented investment. It is necessary to develop an environmental solution in order to show its feasibility. It is important so, to study how to effectively integrate environmental issues with company strategy making the right trade-offs between strategic and environmental goals. It is important to focus on procedure by which it is possible to show the economic viability of environmental investment. In the paper an interesting case is discussed the VOCless project. This project thanks to the support of the EU within Life program which has allowed to demonstrate that solutions like regenerative catalytic incinerator and moreover biofiltering are effective in VOC emission control of Mechanical Pulping processes. Results are shown and the feasibility and transferability to other sector are discussed.
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