2008
EMSS 2008 Proceeding
Simulation of trust in client- wealth management advisor relationships
Authors: Terry Bossomaier, Russell Standish
Abstract
This paper describes a two phase model for sim- ulating trust amongst clients and their wealth management advisors. In phase one an artificial life model was used to assess the dynamics of trust. In phase two the model is extended to ut- lise real data from a corporate database of client information. The alife model highlighted needs for information not captured directly, requiring sophisticated inference techniques. Fuzzy logic is used to describe client behaviour with rules found through evolutionary optimisation. Anal- ysis of mutual information between time series of clients investments is used to determine links between clients.
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